Fans of Rocket League will soon see Hot Wheels speeding up and down the arena.
The game’s creators, Psyonix, and Mattel confirmed a partnership Thursday bringing Hot Wheels cars into the popular sports racing video game first launched in 2015. Two popular Hot Wheels cars — the Twin Mill III and Bone Shaker — will appear in Rocket League as a paid downloads, selling for $1.99 a piece.
Users will also get free accessories to dress up their vehicles. The downloads launch on February 21.
“(Mattel) liked how well the game fit with their audience and the similar themes our products had together,” said Jeremy Dunham, vice president of publishing at Psyonix.
Rocket League is similar to soccer, only players move around the field in vehicles instead of on their feet. Since launching for PlayStation 4 in 2015, it has become a massive hit, generating about 10 million downloads.
As for Hot Wheels, it’s the latest move by Mattel to embrace digital platforms. The company has similar content deals with video games such as Forza Motorsport and Need For Speed, and recently launched the mobile game Hot Wheels: Race Off.
“We’ve always had amazing toy experiences, and we want to have the same kinds of experiences in gaming,” said Jason Horowitz, vice president of global marketing for Hot Wheels.
Follow Brett Molina on Twitter: @brettmolina23.
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